"In the future, Britain’s economic prosperity and well-being will not depend on industrial prowess, natural resources or cheap labour but on developing, attracting, retaining and mobilising
creativity. In this 21st century, goods, services and industries driven by
knowledge
and creativity will define Britain’s competitive edge.
Cultural institutions
provide the glue that binds communities together.
Culture attracts
people to a place, just as much as good schools, housing or transport and creates an environment in which other industries, goods and services can grow. Museums, galleries, libraries and
archives are treasure troves of knowledge and inspiration, providing interpretation and understanding of the world around us. Arts, drama and music
help us to explore our
emotions
and to understand what makes us human.
Communities cannot thrive without these cultural experiences
that help us to gain a deeper sense of our selves and our shared heritage."
National Museum’s Directors Conference – Values and Vision statement